Nationwide Campaign #ThisIsEgypt


The Egyptian Ministry of Tourism has launched a nationwide campaign encouraging everyone to use the hashtag #ThisIsEgypt to showcase the beauty of the Egyptian land. The campaign has been granted to the global marketing and advertising agency J. Walter Thompson (JWT) with a contract of $66 Million USD.

To all Egyptians, visitors and supporters, share your pictures and videos on all the social media outlets and don’t forget to use #ThisIsEgypt

Here is the video that went viral



Rokn Araby

Rokn Araby

Select writers from our team bringing you the most popular and exciting bits and pieces.